Search Engine Optimisation

Search Engine OptimisationSearch engine optimisation is crucial for your online success, firstly however, you need to make sure your on-page optimisation is done properly, you also need to understand why you need it and how important it is for your online business. If your site is not optimised properly, firstly, Google won’t love you and secondly, no-one will find you.

ON-PAGE OPTIMISATION IS A CRITICAL BUT OFTEN OVERLOOKED ASPECT OF SEARCH ENGINE OPTIMISATION.

Search engines rank websites according to their authority and relevance to the search terms as well as their authority on the web. On-page optimisation creates relevance, while building inbound links generates authority.

ON-PAGE OPTIMISATION IS REALLY THE FIRST STEP TO SEARCH ENGINE OPTIMISATION IMPROVEMENT.

The benefits of search engine optimisation is best described with the following criteria:

  • Did you know that 85% of people on the internet use the search engines as their primary method in finding websites.
  • The search engines work for you each and every day non-stop, 24/7
  • By receiving the traffic from the search engines, you are getting the most targeted traffic from qualified visitors that are actively searching for your product, service, solution or information.

How can the search engines deem your pages relevant to your keywords if you have not made it clear to them what your page is about?

The next crucial step in optimising your site properly is off-page search engine optimisation. Off-page SEO is about building inbound links from relevant websites. As you will learn, this process is absolutely vital for your online success.

While on-page optimisation is a good first step, you will ultimately get much more leverage by having links from other sites to yours. Inbound links used to just be a source of referral traffic. Now, they influence your search engine rankings as well.

Off-page SEO refers to your site’s overall authority on the web, which is determined by what other websites say about your site. On-page SEO only accounts for around 25% of how your site scores and ranks.

So you can now understand how important off-page SEO is to your online business.
Remember, just having a pretty website is not enough…your online success will be short lived if you do not implement an effective SEO marketing plan.